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July 12.2025
2 Minutes Read

Uncover the AAD's New Recommendations for Atopic Dermatitis Treatments

Applying cream for atopic dermatitis treatment recommendations, close-up.

Understanding the Latest Advances in Atopic Dermatitis Treatment

Atopic dermatitis (AD) has long been a challenging condition for patients and healthcare providers alike, with fluctuating symptoms and varying degrees of severity. However, the American Academy of Dermatology (AAD) recently issued a groundbreaking 2025 update that introduces four strong evidence-based recommendations for managing AD in adults. This newly published guidance is a significant milestone that embraces innovative treatments and enhances the quality of life for those affected by this chronic skin condition.

Four Game-Changing Therapies Recommended

The AAD’s latest recommendations include:

  1. Tapinarof (Vtama) cream – This steroid-free treatment has been shown through clinical trials (ADORING 1 and 2) to provide relief, allowing patients to enjoy treatment-free intervals lasting an average of 80 days.
  2. Roflumilast (Zoryve) cream – Approved for use in both adults and children aged six and older.
  3. Lebrikizumab (Ebglyss) – Targets moderate-to-severe cases in patients who are inadequately managed by topical therapies, approved for those 12 years and older.
  4. Nemolizumab (Nemluvio) – This agent is used in combination with other topical treatments.

All of these therapies received FDA approvals in 2024 and reflect a robust research foundation to support their efficacy.

Why This Matters to Patients

For individuals suffering from atopic dermatitis, the introduction of these new therapies could be life-altering. Many patients endure cycles of flare-ups and struggles with conventional treatments. The AAD's dedicated efforts to include newer treatment modalities can provide hope and pave the way for tailored regimens that better meet patient needs.

Embracing Change in Dermatology

The AAD's guidelines reflect a broader movement in dermatology toward integrating novel therapies into standard practice. This update is not just an inventory of treatments, but a concerted effort to provide dermatologists with accurate and focused information that enhances patient care.

Take Action Today

If you or someone you know is battling atopic dermatitis, staying informed about these recent advancements is crucial. Understanding the latest recommendations can empower patients to seek consultations and explore these therapies with their healthcare providers.

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07.12.2025

New AAD Guidelines for Atopic Dermatitis: Discover Effective Therapies

Update Revolutionizing Atopic Dermatitis Treatment: A Game-Changer for Patients The American Academy of Dermatology (AAD) has recently updated its guidelines for managing atopic dermatitis (AD) in adults, emphasizing the importance of staying current with emerging therapies. In this 2025 focused update, the AAD issued strong evidence-based recommendations for four pivotal treatments: tapinarof (Vtama) cream, roflumilast (Zoryve) cream, lebrikizumab (Ebglyss), and nemolizumab (Nemluvio). This comprehensive guideline is especially crucial for dermatologists and their patients, providing clear direction in a rapidly evolving treatment landscape. Unpacking the Recommended Treatments Among the new recommendations, tapinarof stands out as a steroid-free topical option. Clinical trials, including the ADORING 1 and ADORING 2 studies, revealed significant efficacy, with many patients experiencing substantial improvements in their symptoms. Organon, the manufacturer, highlighted the result of the long-term ADORING 3 study, which noted that patients enjoyed an average of 80 days of relief after successful treatment—an enticing prospect for those struggling with the daily challenges of AD. The Relevance of Updated Guidelines for Families This updated guideline isn't just a win for dermatologists; it's also a beacon of hope for families grappling with the persistent nature of atopic dermatitis. Parents searching for the best treatments for their children can benefit immensely from this information. Options like Ebglyss and Nemluvio are particularly valuable, as they have received FDA approvals for moderate-to-severe eczema in younger populations, making effective treatment more accessible. Why Staying Informed Matters For professionals and families alike, remaining informed about the latest medical guidelines can directly impact health outcomes. The AAD's diligent approach in incorporating FDA-approved therapies into their guidance showcases a commitment to evidence-based medicine. As the world of treatment options continues to expand, patients are encouraged to engage in discussions with their dermatologists to explore these newly endorsed therapies and find a personalized approach that works best. Take Charge of Your Skin Health With new, robust guidelines in place, individuals navigating the complexities of atopic dermatitis can find solace in knowing that advancements are being made. An informed conversation with a trusted dermatologist can lead to better management of this condition. Don’t hesitate to explore the new therapies available—empowering yourself with knowledge might just lead to a life of fewer interruptions from skin issues.

07.10.2025

How the Aesthetic Society's New Netflix-Style Education System Benefits Patients

Update Introducing a Game-Changer in Aesthetic Education The Aesthetic Society has set a precedent by launching a newly redesigned educational platform, The Aesthetic Society Academy, which now boasts a Netflix-style interface. This innovative approach is tailored for plastic surgeons, aesthetic professionals, residents, and fellows, making on-demand learning more accessible and engaging. Accessibility at Its Best: Mobile-Friendly Learning With a user-friendly, mobile-friendly interface, members can now navigate educational resources with ease. The platform allows for browsing by topic, format, or specialty, ensuring that users can quickly find relevant content. From webinars to live event recordings, the Academy is a treasure trove of resources designed to meet the needs of various professionals at different stages in their careers. Improving Value in Aesthetic Medicine “It’s a game-changer for the surgical and nonsurgical community alike—and a major step forward in how we deliver value to our members,” said Mark Theis, CEO of The Aesthetic Society. The platform not only enhances learning opportunities but also fosters a sense of community among its members. With features like digital progress tracking and achievement badges, users are motivated to engage actively with the content. Earn CME Credits and Stay Informed The Academy is not just about learning; it also offers opportunities to earn Continuing Medical Education (CME) credits for completed activities. This combines learning with professional development, ensuring that healthcare providers stay current with the latest trends and best practices in aesthetic medicine. A Growing Archive of Resources Among the wealth of information available are recordings from major events like The Annual Aesthetic Meeting and Aesthetic Surgery Journal webinars. With this extensive archive, professionals can revisit key lectures and discussions that can enhance their skillset and patient care. Next Steps: Engaging with the Academy As this new platform rolls out additional features, members can expect an enriching educational experience that promotes ongoing professional development. This initiative marks an important move towards modernizing aesthetic education and adapting to the evolving needs of professionals in the field. This update is particularly relevant as many families seek cosmetic surgery options today. The platform serves as an exceptional resource for both practitioners and the public to stay informed about the best practices in aesthetic treatments.

07.09.2025

How AI Overviews Are Changing the Search for the Best Cosmetic Surgeon

Update The Digital Transformation in Patient Search Artificial Intelligence (AI) is not just a buzzword in today’s tech-driven world; it's revolutionizing how patients search for plastic surgeons. With Google's introduction of AI Overviews, potential patients are served curated answers right in their search results, bypassing traditional website visits. This shift poses significant implications for private practices that rely primarily on standard SEO tactics like website optimization and advertisements. Understanding AI Overviews and Their Impact AI-generated responses are emerging as the new normal when patients search for plastic surgeons. Instead of merely providing a list of links, Google now curates and summarizes reviews and directory information directly. For example, a simple search for "top-rated plastic surgeon in Austin" could deliver a snapshot of highly regarded doctors without the user ever visiting their websites. This innovation necessitates a radical shift in how surgeons market their services online. Adapting to New Search Dynamics As healthcare providers, it's crucial to stay ahead in this evolving landscape. Evan Steele, the CEO of rater8, emphasizes that practices must generate valuable, AI-friendly content that goes beyond their websites. Updating Google Business Profiles, consistently gathering fresh patient reviews, and ensuring that essential information is accurate across digital platforms are vital tasks for maintaining visibility. The New Role of Patient Reviews Reviews have long been a cornerstone of online credibility. However, in an AI-first environment, their importance escalates. Unlike before, where reviews primarily supported traditional local search algorithms, their role now extends to determining AI-generated summaries. Practices that effectively leverage high-volume, positive reviews will move to the forefront of search results. Positioning Amidst Competition For aspiring patients, the challenge is identifying the best options. Many are left pondering how to access reliable information on services such as cosmetic foot surgery or hand rejuvenation. Patients searching for specialized procedures, like pediatric plastic surgery or female-specific cosmetic surgeons, may find themselves overwhelmed without proper guidance. As a provider, showcasing your expertise in these areas online is essential for attracting this diverse audience. Final Thoughts Staying competitive requires embracing the changing tides of digital marketing and patient interaction. Practices must prioritize building a robust online presence through structured, high-quality content to remain discoverable in this AI-dominated landscape. By doing so, plastic surgeons can ensure that patients seeking treatments like nose reshaping surgery or mommy makeover recommendations can easily find the services they need. As you consider your approach, keep in mind the importance of adaptability. Positioning yourself effectively in this AI-driven world is not just beneficial; it's crucial for sustained growth and success in your practice.

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